Web form design.

Asking your users for their input online is easy, but doing it well is considerably more difficult. I can help your web forms flourish.

Who is this for?

Whether you're looking to take a product to market, improve what you already have, or replace your existing web forms entirely, you'd be well advised to put design at the heart of your approach.

If you have a clear vision of what you're looking to achieve, or already understand the problems you're looking to solve, you're well placed to invest in form design.

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How I work

The best forms are those that make a given process feel as simple as it possibly can be, and I apply this same principle in my own approach to design.

Wherever possible, I avoid creating detailed slide-decks, requirement documents, or any artefact that depletes your budget without improving your product.

I'll look to familiarise myself with your organisation, establish an understanding of your project goals and constraints, and begin sketching and prototyping as quickly as possible.

My day rate is £645, which is how I bill for all but the smallest projects, where I'll work to a fixed price.

Any day-rate work requires a minimum commitment, and fixed price work is charged at 50% up-front, with the remaining balance due before the work is delivered.

An illustration of Chris carrying an enormously oversized iPhone.

What tools do you use?

A worker is only as good as their tools, and I've found a bunch that help me produce my best work.

I've refined my toolkit over a great number of projects, and typically use the following throughout the design process:

  • Sketches and ideation are usually done on an iPad Pro using the Apple Pencil, or on pen and paper if I forget to charge them.
  • Any wireframing or designing is done in Sketch, and prototypes are exported and presented on Marvel.
  • Where a project requires me to produce HTML and CSS, my code editor of choice is Visual Studio Code.
  • I tend to use Trello for project management, but I'm very happy to use another software or service if you'd prefer.
  • I use Google Docs and Google Sheets to collate details that need to be collaboratively developed or collectively visible.
  • YouTube is my go-to for sharing privately-uploaded screencasts or demonstrations of my work.
  • For any video calls, my personal preference is Google Hangouts , although I have no issues using your own preferred service.

How I can help

  • Produce great-looking, brand-appropriate designs.
  • Manage the expectations of your users.
  • Create usable, human-centered online processes.
  • Build accessible web forms, suitable for all of your users.
  • Design web forms and tasks that make your users feel in control.
  • Produce semantic, accessible form HTML and CSS.
  • Establish what information can be inferred or discarded.
  • Avoid user errors before they even happen.
  • Help users to recover from errors that do occur.
  • Choose the best-suited input method for each question.
  • Opt for the correct order or process when asking for input.
  • Generate systematic, consistent interface elements.

Will you work with our internal team?

I have no issues at all with working together with your own designers and/or engineers to progress your web forms. In fact, I tend work with internal teams more often than I don't.

How long does it take to design a web form?

A brand-new, single-page web form can be designed in as little as four weeks. That said, more complicated processes can take six months or longer; it all depends on what's needed.