Hey there, I’m Chris.

I work with organisations who are looking to create or improve their web, iOS, and Android applications.

Who am I?

I’m a freelance product designer from the South-East of England, and I help organisations just like yours to improve their online presence by creating effective, accessible web products.

I work with organisations to create brand new applications and to improve existing ones. I focus on the usability, language, and efficiency, removing unnecessary complexity and helping both you and your customers to achieve their goals.

"Chris is an exceptional designer, and in our first project together he far exceeded our expectations. From start to finish, Chris was a total pleasure to work with. He met all his deadlines, and was extremely easy to communicate with. He has a great talent to take a client's vision and turn it into a reality. Looking forward to working with Chris again!".

Graham Dubow
Music Maestro — Founder

It's important to me that the organisations I work with get the maximum return on their investment. I help my clients to quickly realise the value of our work with iterative improvements that target pain-points and unlock opportunity.

Though my experience isn't tied to any one sector, I've previously worked closely within the insurance, tax, and travel industries, most commonly creating or improving quote engines, booking forms, and online applications.

An illustration of Chris taking a selfie of himself.

My story

In 2012, I left the World of online marketing to pursue a career as a web designer.

My interest in the field quickly narrowed to that of interface design, and in the years that followed, I began to specialist specifically in web products.

In 2015, I co-founded Leaf, a small agency that helped clients create and improve their digital products. When we closed Leaf in early 2021, I continued working as a product designer on a freelance basis.

An illustration of Chris throwing a Poké ball.
Five years on, I still play Pokémon Go.


Freelancing is just one of many hats I’ve worn in the last decade or so. Previously, I’ve co-owned an agency, led a design team, and worked in a start-up.

Product DesignerFreelanceRemoteApr 2021 — Now
Design DirectorLeafRemoteJan 2016 — Apr 2021
Lead DesignerRed BulletCanterbury, UKOct 2013 — Jan 2016
Web DesignerEtchCanterbury, UKApr 2013 — Oct 2013
Product DesignerVirallyCanterbury, UKAug 2012 — Mar 2013
UI DesignerFruitbowl MediaCanterbury, UKApr 2012 — Aug 2012

Notable clients

  • Admiral
  • Confused.com
  • Cushelle
  • Expedia
  • Greene King
  • Holiday Extras
  • Irn Bru
  • NHS
  • Orangina
  • RIFT
  • Santander
  • Zendesk