Hey there, I’m Chris.

I work with organisations to build web forms that make it as easy as possible for users to provide their details online.

Who am I?

I’m a freelance form designer from the South-East of England, and I help organisations just like yours to improve their online processes by creating simple, accessible Web forms.

I work with organisations to both digitalise offline processes and further develop existing ones. I focus on the usability, language, and accessibility of forms, helping your users to self-serve direct from your website.

"Chris is an exceptional designer, and in our first project together he far exceeded our expectations. From start to finish, Chris was a total pleasure to work with. He met all his deadlines, and was extremely easy to communicate with. He has a great talent to take a client's vision and turn it into a reality. Looking forward to working with Chris again!".

Graham Dubow
Music Maestro — Founder

The benefits of form design extend beyond your customers. As the quality of user input increases, so too does your ability to analyse, validate, and manipulate. I help organisations to capture answers in the most useful, appropriate format.

Though form design isn’t specific to any one sector, I've worked closely within the insurance, tax, and travel industries, most commonly creating or improving quote engines, booking forms, and online applications.

An illustration of Chris taking a selfie of himself.

My story

In 2012, I left the World of online marketing to pursue a career as a Web designer.

My interest in the field quickly narrowed to that of interface design, and in the years that followed, I began to specialist specifically in Web forms.

In 2015, I co-founded Leaf, a small agency that focused specifically on capturing and processing user input. When we closed Leaf in early 2021, I continued working as a form designer on a freelance basis.

An illustration of Chris throwing a Poké ball.
Five years on, I still play Pokémon Go.


Freelancing is just one of many hats I’ve worn in the last decade or so. Previously, I’ve co-owned an agency, led a design team, and worked in a start-up.

Form DesignerFreelanceRemoteApr 2021 — Now
Design DirectorLeafRemoteJan 2016 — Apr 2021
Lead DesignerRed BulletCanterbury, UKOct 2013 — Jan 2016
Web DesignerEtchCanterbury, UKApr 2013 — Oct 2013
Product DesignerVirallyCanterbury, UKAug 2012 — Mar 2013
UI DesignerFruitbowl MediaCanterbury, UKApr 2012 — Aug 2012

Notable clients

  • Admiral
  • Confused.com
  • Cushelle
  • Expedia
  • Greene King
  • Holiday Extras
  • Irn Bru
  • NHS
  • Orangina
  • RIFT
  • Santander
  • Zendesk